Baldwin Design

A playful and grounded brand identity for a Vermont interior design studio.

For Baldwin Design, we set out to create a brand identity that feels approachable, playful, and rooted in trust. Inspired by the studio’s client-first approach, the brand needed to resonate with working clients who value both beautiful design and practical, supportive service. Our goal was to reflect Baldwin Design’s commitment to transparency, collaboration, and precision in every detail.

PROJECT SCOPE

Brand Design

Creative Direction

Web Design

Print + Layout

INSPIRATION

Playful

Youthful

Vibrant

CLIENT

Baldwin Design

Burlington, VT

DATE

January 2024

The Result

The final design pairs strong, grounded typography with a rich, jewel-tone color palette that feels both inviting and bold. We incorporated refined, structured logo marks and thoughtful, welcoming visual cues to emphasize guidance, support, and approachability. From brand icons to typography and photo direction, every design decision was made to balance daring innovation with a sense of comfort and ease.

It was a seamless experience.

RH Design House understood our need to update our client-facing presentation.  Rachel and her team did so while capturing our vision and what our clients  have come to know and love over the years.
Meredith Clayton
Founder, Clayton & Co

Baldwin Design’s new identity positions the studio as a trusted partner for clients navigating the complexities of large-scale design projects. It offers a visual experience that is as encouraging and capable as the studio’s work itself — helping clients feel confident, supported, and excited about transforming their homes.