Integrate Ayurveda

A serene, empowering, and approachable identity for a modern Ayurvedic coach.

For Integrate Ayurveda, our goal was to create a brand identity that mirrors the founder’s gentle guidance for women through life’s transitions. Rooted in the ancient teachings of Yoga and Ayurveda yet shaped by a modern sensibility, the brand needed to feel empowering, empathetic, and deeply calming. Every element was crafted to reflect Integrate Ayurveda’s commitment to sincere guidance, holistic wellbeing, and practical spirituality.

PROJECT SCOPE

Brand Design

Creative Direction

Web Design

Print + Layout

INSPIRATION

Serene

Approachable

Calming

CLIENT

Integrate Ayurveda

Burlington, VT

DATE

September 2023

The Result

The final design features soft, nature-inspired colors, sophisticated typography, and custom brand illustrations that weave in texture and warmth. Thoughtful photography direction — emphasizing natural moments and earthy, human-centered scenes — supports a visual style that feels genuine, uplifting, and serene. Subtle textures like tree rings layer in symbolism, reinforcing the brand’s connection to ancient wisdom and personal growth.

  • I felt supported through every step of the process.

    My practice is a very personal endeavor and Rachel supported me through every step of the process of turning my passion into a brand identity that women can connect with as they dive into their own wellness journey.

    Monica Jaeckle

    Founder, Integrate Ayurveda

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The Integrate Ayurveda brand now offers a welcoming, trustworthy presence for clients seeking balance, health, and a personalized path to wellbeing. It captures the studio’s spirit of calm empowerment and creates a consistent, nurturing experience across every client touchpoint.

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