Family Forest Carbon Program

A grounded, people-centered brand for a carbon credit program rooted in forest conservation and stewardship.

For the Family Forest Carbon Program, we set out to create a brand identity that felt as trustworthy, inclusive, and planet-positive as the mission it supports. The goal was to design a visual system that would connect with private forest owners on a human level, while signaling FFCP’s scientific credibility, environmental impact, and commitment to lasting, meaningful partnerships.

PROJECT SCOPE

Brand Design

Creative Direction

Print + Layout

INSPIRATION

Environmental

Inclusivity

Vibrant

CLIENT

American Forest Foundation

DATE

January 2025

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The Result

The result is a brand identity that is rooted in the forest. With a primary logo that tells a story of trees and people and a rich, vibrant color palette, landowners are invited to learn more. The identity leverages a subtle playfulness but also remains stands tall as a sturdy and trustworthy resource and partner.

  • We've received wonderful feedback.

    Normally, I’d have anxiety about making such a big decision for our brand, but I’m so confident in the work you’ve done and know it will help take us to the next level as an organization

    Harry Brookstein

    Marketing Director, American Forest Foundation

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FFCP’s new brand identity now offers a welcoming, credible presence across all touchpoints — one that empowers forest owners to leave a lasting legacy while helping to build a more sustainable future for generations to come.

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