Family Forest Carbon Program
A grounded, people-centered brand for a carbon credit program rooted in forest preservation and stewardship.
For the Family Forest Carbon Program, we set out to create a brand identity that felt as trustworthy, inclusive, and planet-positive as the mission it supports. The goal was to design a visual system that would connect with private forest owners on a human level, while signaling FFCP’s scientific credibility, environmental impact, and commitment to lasting, meaningful partnerships.
PROJECT SCOPE
Brand Design
Creative Direction
Print + Layout
INSPIRATION
Playful
Youthful
Vibrant
CLIENT
American Forest Foundation
DATE
January 2025
The Result
For the Family Forest Carbon Program, we set out to create a brand identity that felt as trustworthy, inclusive, and planet-positive as the mission it supports. The goal was to design a visual system that would connect with private forest owners on a human level, while signaling FFCP’s scientific credibility, environmental impact, and commitment to lasting, meaningful partnerships.
FFCP’s new brand identity now offers a welcoming, credible presence across all touchpoints — one that empowers forest owners to leave a lasting legacy while helping to build a more sustainable future for generations to come.
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