La Reprise
A curated, playful, and approachable identity for a modern wine bar.
For La Reprise, we aimed to reflect La Reprise’s commitment to exceptional wine, genuine hospitality, and an atmosphere through our designs. Drawing from mid-century French and European design, the look pairs bold typography and vintage ephemera with cheeky details and layered textures. The result is a tactile, print-forward aesthetic that feels curated but never too precious—balancing tradition with a wink.
PROJECT SCOPE
Brand Design
Direction Design
Web Design
Print + Layout
INSPIRATION
Cool
Confident
Inviting
CLIENT
La Reprise
Burlington, VT
DATE
July 2025
The Result
The finished identity brings together a rich, layered palette, striking type choices, and graphic elements that add depth and personality. Photography leans into candid energy and lived-in detail, capturing the charm of shared moments over a glass. Vintage-inspired patterns and tactile finishes tie everything together, creating a look that’s vibrant, character-driven, and impossible to mistake for anywhere else.
La Reprise is built on the art of genuine hospitality—care without formality, warmth without fuss. The brand identity translates that philosophy into a look and feel that’s both welcoming and memorable, ensuring every guest interaction feels effortless and intentional.
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