Presence Counseling

A calming and supportive brand for a counseling practice, designed to evoke empathy, presence, and quiet strength.

For Presence Counseling, our goal was to create a brand identity that embodies the spirit of empathetic connection and abundant support that defines their approach to therapy. We set out to design a visual system that feels warm, present, and deeply human — providing clients with a welcoming sense of calm from the very first interaction.

PROJECT SCOPE

Brand Design

Creative Direction

Web Design

Print + Layout

INSPIRATION

Calming

Empathy

Support

CLIENT

Presence Counseling

New York, NY

DATE

November 2024

The Result

The final design features a soft, dynamic color palette inspired by natural tones, paired with friendly, rounded typography and warm, grounded serif accents. A custom floral brand pattern and versatile logo suite add layers of softness and approachability, while the photography direction emphasizes authenticity, embodiment, and emotional safety. Every element was carefully chosen to feel nurturing without being sterile, supportive without feeling heavy.

My brand identity brings my vision to life beautifully.

Thank you for your incredible work, thoughtful guidance, and for taking the time to walk me through everything. It really helped me understand the process, and shows in its results. I am in love with my brand identity - it brings my vision to life beautifully. I’ve already started sharing your name with friends—I’m such a fan of your work and style.
Florentine Schreiber
Founder, Presence Counseling

Presence Counseling’s brand now offers a cohesive, heartfelt experience across every touchpoint — one that invites clients into a space of rest, reflection, and renewal. It captures the practice’s vision of creating an abundant, empathetic path toward healing and self-connection.