Presence Counseling
A calming and supportive brand for a counseling practice, designed to evoke empathy, presence, and quiet strength.
For Presence Counseling, our goal was to create a brand identity that embodies the spirit of empathetic connection and abundant support that defines their approach to therapy. We set out to design a visual system that feels warm, present, and deeply human — providing clients with a welcoming sense of calm from the very first interaction.
PROJECT SCOPE
Brand Design
Creative Direction
Web Design
Print + Layout
INSPIRATION
Playful
Youthful
Vibrant
CLIENT
Presence Counseling
New York, NY
DATE
November 2024
The Result
The final design features a soft, dynamic color palette inspired by natural tones, paired with friendly, rounded typography and warm, grounded serif accents. A custom floral brand pattern and versatile logo suite add layers of softness and approachability, while the photography direction emphasizes authenticity, embodiment, and emotional safety. Every element was carefully chosen to feel nurturing without being sterile, supportive without feeling heavy.
Presence Counseling’s brand now offers a cohesive, heartfelt experience across every touchpoint — one that invites clients into a space of rest, reflection, and renewal. It captures the practice’s vision of creating an abundant, empathetic path toward healing and self-connection.
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